JEDiQ: JED’s Research & Thought-Leadership Platform
Our latest Gen Z publications on the issues that matter to Canadian organizations
Launched in Summer 2022, JEDiQ is JED Consulting’s research arm, producing in-depth studies on Gen Z perspectives and emerging issues.
The JED Pulse: Tracking Gen Z Perspectives
Each semester, the JED Pulse asks Gen Z students’ their thoughts on career confidence, social connection, institutional trust, and a timely question. The Pulse informs leaders on how the sees the world.
JEDiQ Reports: Gen Z Perspective Deep Dives
JEDiQ repots provide in-depth analysis of how Gen Z students think, decide, and behave across domains such as careers, work, policy, sustainability, and institutional trust. Drawing on structured survey research, each report surfaces patterns and implications to help leaders understand and response to evolving student perspectives.
The JED Pulse: Showcasing Gen Z Perspectives
This report explores Gen Z students’ perspectives on career confidence, social connection, and institutional trust, and highlights patterns shaping the university experience.
Fall 2025
We’re All in this Together: Gen Z, Peer Influence, & Climate Advocacy
This report explores the intersection of Gen Z, peer influence, and sustainability and provides strategies to cultivate a sustainability culture.
Spring 2024
Retaining Gen Z Talent – An Insider’s Perspective
Presented at TEDxMcGill, JED Consulting Co-President Andrei Adam provides a roadmap on how organizations can become leaders in Gen Z talent attraction and retention.
Spring 2023
Perceptions of Basic Income Among University Students
A non-partisan study of what Canadian university students think of Basic Income as a public policy, and the messaging that can influence their support.
Fall 2022
Post-Pandemic Student Workplace Preferences
Published in collaboration with Colliers Canada, this report highlights what university students expect from the post-COVID workplace in terms of modality, amenities, and more.
Summer 2022
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