Business Insights And Thought Leadership

Our latest Gen Z publications on the issues that matter to Canadian organizations

Launched in Summer 2022, iQ is JED’s research arm. Leveraging the same methodologies and people as our paid mandates, JED iQ reports are used to both highlight university students’ perspectives on pertinent issues and exemplify the quality of output JED produces. Our latest semesterly thought leadership is available below.

Retaining Gen Z Talent – An Insider’s Perspective

Presented at TEDxMcGill, JED Consulting Co-President Andrei Adam provides the roadmap on how organizations can become a leader in Generation Z talent attraction and retention.

Spring 2023

Perceptions of Basic Income Among University Students

A non-partisan study of what Canadian university students think of Basic Income as a public policy, and the messaging that can influence their support.

Fall 2022

Post-Pandemic Student Workplace Preferences

Published in collaboration with Colliers Canada, this report highlights what university students expect from the post-COVID workplace in terms of modality, amenities, and more.

Summer 2022

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